Sweet taste of success: Australian model Alyssa Sutherland is the new Flake girlFor decades, the sultry Flake adverts showed a string of beautiful women indulging their taste buds in a sensual chocolate moment.
Even more memorable was the haunting theme tune to the Cadbury’s commercial with the words ‘only the crumbliest flakiest chocolate’.
Now, after five years, the ads are back with a new Flake girl â 24-year-old Australian model Alyssa Sutherland.
Due to be aired on Friday, the ads show the Flake girl sitting in her vintage convertible car on a deserted country road.
As the Sun sets, she slowly becomes absorbed in eating her chocolate bar.
The ad has been shot by Jake Scott, son of Hollywood director Ridley Scott, who said: ‘The 21st century Flake girl is more natural and much more real. She’s the very definition of style, actually.’
He added that a Flake girl ‘should have tremendous natural beauty’ as well as being ‘a little unusual’ and ‘magical’.
The Flake girl is as iconic as the Diet Coke hunk and the Milky Bar kid â but the ads have not been without controversy.
Previous ones were subject to complaints about the sexually suggestive way girls ate the chocolate bar.
Undeterred, Cadbury says it will continue the theme from past campaigns of a lone girl getting lost in a private ‘Flake Moment’.
And fans will be pleased that the iconic music, which helped it top a poll of best ever ads in a poll of ITV1 viewers last year, will be resurrected.
Sutherland appeared in the film The Devil Wears Prada and has modelled for designers including Yves Saint-Laurent and Giorgio Armani. Recent campaigns include one for L’Oréal hair care alongside Scarlett Johansson and Penélope Cruz.
