Bono, Scarlett Johansson, and Brazilian model Gisele Bundchen have teamed up with Elle Magazine in the fight against AIDS in Africa.
Elle is featuring (RED), the international brand funding medicine for AIDS victims, in 30 magazines globally.
The magazines contain photographs of Gisele wearing (RED) products from Emporio Armani, Gap and Converse and holding a (RED) iPod Nano.
The supermodel, who has been a supporter of (RED) since it was founded in 2006, said: “I grew up in a country strongly affected by poverty. The face of suffering isn’t an abstract thing for me and I’ve always said to myself that, if I could do something to help, I would.”
The magazines also contain an exclusive interview with actress Scarlett about her trip to (RED) projects in Rwanda last year and a letter from U2 lead-singer and (RED) co-founder Bono about the problem of AIDS in Africa.
The first issue will appear in Elle France on January 17, and in the February and March issues of 30 other international editions, reaching 20 million readers worldwide.
The brand was created in 2006 by Bono and Bobby Shriver, an American philanthropist.
